FAQ: How do I choose the perfect colour?

We've created over 40 shades with a variety of depths and tones. We have a colour chart online which is displayed in order of depths of shade.

The trick is to decide the depth of the shade first and then the tone afterwards.

Choosing the depth of shade

If you have bleached or sun lightened hair, my advice would be to choose the exact shade you want on the online chart.

For virgin, natural and non-grey hair where you just want to add tone, choose one shade lighter than your base colour. This advice excludes black of course.

If you have grey hair, how much grey is there? If it’s not very grey, choose a shade lighter than your target shade to avoid over darkening. It can be used just to add colour to the grey hairs to provide a low lighted effect. This natural low lighted effect is very flattering and of course unsightly regrowth is avoided.

If you’ve got a patch of grey, you’re very grey or if you have stubborn grey hair, choose a shade that is darker than your natural colour.

For those with a high level of grey just in a patch only apply the colour locally to that area.

If you are very grey all over or you want a more solid affect, choose two shades darker than your base colour.

Choosing the tone

So once you have chosen the depth of the shade, now you can choose the tone. The tone is what gives it the vibrancy.

If you want a more neutral sort of mousier tone, stick to more neutral tones.

If you want slightly more natural looking colour, stick to the more natural looking tones.

If you want just slightly richer tones look for the warmer tones, the gold copper colours.

If you want sort of a vibrant but still natural looking tones, choose coppery and even red tones.

If you prefer more unnatural colours, burgundies or sort of violety purple colours (these look fantastic with green eyes and blue eyes), choose the ranges which are the burgundy Bordeaux type of colours.

It’s better not to go too dark at first, it’s easier to colour the hair again as it is really good for the condition of the hair because water colour doesn’t actually lighten the hair, it only adds colour. Should you make this mistake and actually end up making the hair darker than you wanted we can sort you out a harmless colour reducer that can remove unwanted depth from the hair.

You can find all the information you need from the instructions included in the pack and also our colouring grey hair booklet which is available as a PDF online.